Apple knocks IBM off surface of Davis brands list

Apple knocks IBM off surface of Davis brands list Apple emerged like the top make of 2011, as per once a year list arrange by marketing strategy firm Davis Brand Capital.

The iPhone,iPad, andMac maker topped the Davis list for the first time this christmas, ousting IBM, who had come in first in '09 and 2010. Following those two are other technology companies including Microsoft, Google, and Hewlett-Packard.

"(Apple's) increased this year's rankings was driven largely by its competitive performance and added brand value," Davis said in the news release.

So precisely does the firm formulated these rankings?

"The annual 2011 Davis Brand Capital 25 ranking evaluates companies' abilities to face and balance 5 key intangible categories define brand capital: brand value; competitive performance; innovation strength; company culture; and social impact," the group said.

All told, technology companies consisting in terms of a third of Davis' list, and quite a few of the company's Top 10. Below will be full rundown of companies and their stock symbols:

2011 Davis Brand Capital 25

1. Apple (AAPL)
2. IBM (IBM)
3. Microsoft (MSFT)
4. Google (GOOG)
5. Hewlett-Packard (HPQ)
6. General Electric (GE)
7. Procter & Gamble (PG)
8. Intel (INTC)
9. Coca-Cola (KO)
10. Louis Vuitton iPhone 5 Case Cisco Systems (CSCO)
11. BMW (BMW-DE)
12. PepsiCo (PEP)
13. Walt disney world Company (DIS)
14. Burberry iPhone 5 Case Johnson & Johnson (JNJ)
15. Daimler (DAI-DE)
16. Citigroup (C)
17. Exxon Mobil (XOM)
18. Goldman Sachs (GS)
19. Nestle (NESM-DE)
20.Toyota Motor Corporation (TM)
21. Volkswagen (VOW-DE)
22. AT&T (T)
23. Samsung Electronics (005930-KSE)
24. Wal-Mart (WMT)
25. Wells Fargo (WFC)

According to Davis, one of the largest movers on the list was Google, which hopped from No. 11 out there in '09 to fourth place for 2010. Meanwhile, Samsung and Wal-Mart both dropped, with Samsung going from no. 8 this season to No. 23 in 2011, and Wal-Mart sliding to 24 in Gucci Galaxy S3 Case this type of year's list, when held up against fifth place this.

For comparison, give some thought to the annual Brand Finance Global 100 survey published last September. It dubbed Google the best brand cost-effective, with Apple being released in second place, and then Microsoft and IBM.